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![The Impact of Creative Branding Strategy in SME on Consumer Buying Behaviour in Malaysia (](https://static.wixstatic.com/media/67f1fe_46d85a592ece49adb2cc39282ce1bcad~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/67f1fe_46d85a592ece49adb2cc39282ce1bcad~mv2.png)
The Impact of Creative Branding Strategy in SME on Consumer Buying Behaviour in Malaysia
“There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns"
Edward De Bono
![The Impact of Creative Branding Strategy in SME on Consumer Buying Behaviour in Malaysia (](https://static.wixstatic.com/media/67f1fe_46d85a592ece49adb2cc39282ce1bcad~mv2.png/v1/fill/w_980,h_551,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/67f1fe_46d85a592ece49adb2cc39282ce1bcad~mv2.png)
About Us
We are final year students taking Bachelor's degree in Business Administration from University Kuala Lumpur Business School (UniKL Bis). For the Seminar subject, EIB30304, our group consists of three members including Noorhasyimah, Noor Adlina and Maliya Nafisa.
![photo_2022-12-14_11-21-27_edited_edited_](https://static.wixstatic.com/media/67f1fe_ac05f4bc1bcd42e0a17f84807326386e~mv2.jpg/v1/crop/x_0,y_99,w_720,h_1082/fill/w_173,h_260,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/photo_2022-12-14_11-21-27_edited_edited_.jpg)
NOOR ADLINA
Bachelor of Business Administration in Management and Entrepreneurship
62212120118
![photo_2022-12-14_11-29-46_edited_edited_](https://static.wixstatic.com/media/67f1fe_10450cf5af044666b6efb9d6e9fede61~mv2.jpg/v1/crop/x_51,y_0,w_363,h_530/fill/w_178,h_260,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/photo_2022-12-14_11-29-46_edited_edited_.jpg)
NOORHASYIMAH
Bachelor of Business Administration in Management and Entrepreneurship
62212120065
![photo_2022-12-14_14-22-13_edited_edited_](https://static.wixstatic.com/media/67f1fe_68f4ecfdda0648e0a398fad111cdbc50~mv2.jpg/v1/fill/w_195,h_260,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/photo_2022-12-14_14-22-13_edited_edited_.jpg)
MALIYAH NAFISA
Bachelor of Business Administration in Management and Entrepreneurship
62212119713
“Coming together is a beginning. Keeping together is progress. Working together is a success.”
Henry Ford
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