Small Medium Enterprises (SME) can be classified into two sectors, manufacturing and service and other sectors. There are three types of enterprises such as micro, small, and medium enterprise which can be defined using sales turnover and/or the number of employees. SMEs play significant roles in Malaysia's economic growth. It contributes to 36% of the GDP, 65% of the employment and 18% of the exports. Since the number of SME establishments has been increasing every year, it creates fierce competition in the market. Thus, SMEs should be creative in creating their branding strategy to remain competitive and stand out from other competitors.