The number of brands existing in the market is increasing day by day which led to brand competition. Many SMEs struggle to influence their consumer buying behaviours since their branding strategy cannot stand out from other competitors, especially large companies. Large companies have adequate resources and expertise to adopt effective branding strategies to influence their consumers.  Besides brand competition, SMEs in Malaysia still lack in adopting technology and digitalization to promote their brand. SMEs tend to focus on selling the products or services rather than adopting the branding strategy which negatively affects their business in the long term.